UX vs. CX

Customer Experience

 UX vs. CX

User Experience and Customer Experience have a lot in common.

  • Focus on the user/shopper/patient/etc.
  • Emphasis on reducing effort all around
  • Sensitivity to special needs
  • Sense of enjoyment and aesthetic
  • and more…

This SlideShare presentation by Jess McMullin is quite good. He’s a consultant at the Center for Citizen Experience (sounds like a cool place to work) where his mission is to change the way the public sector solves problems, delivers services, and creates policy.

Jess McMullin




Jess McMullin made this presentation.

Thanks for the good work, Jess!